Getting your art out to the people is hard, and actually retaining an audience even harder. You know that. But there’s a guy called Aidan Saunders who’s absolutely nailing it, and all by doing things his own way too.
A devotee of print, he’s commandeered a VW Caddy van, then fully decorated it, and driven it round the country promoting the medium to anyone that wants to be enlightened.
Being a lonely bedroom printer, this all-encompassing approach seemed just amazing to me. Where do you get the sheer brassneck to go about such a strategy?
Aidan says he started linocutting at the end of his uni course after not quite getting the enjoyment levels he wanted from fine drawing (at which he is also accomplished, I might add). “It took time for me to realise that it was how I should make work,” he explains.
The idea of the van came next.
“I sold a lot of prints at my end of year show and thought – ah ha! I can sell prints – and over a breakfast with a lecturer I had an idea of travelling the UK in my grandad’s caravan. I got onto a Ba and I suddenly had funding, but my grandad wouldn’t give me his caravan. So I managed to buy my van from a friend who I used to help out as a painter and decorator, for £300,” Aidan explains.
Fully decorated up, the plan for the van was then to take it out on the road. But where?
“Well, another reason I came up with the wagon was because I wanted to advertise my illustration work. I planned a tour of gallery spaces and places I could imagine my work being exhibited, and it always astounded me that people would invite and hope that magazines or galleries would come and see them for their final show. I thought that was quite cheeky and that you should go to them… plus, you can fit more stuff in a van, including a heavy cast iron book press.”
Responses have been “dumbfounded”, with Aidan having now toured the country since 2014, visiting such far flung places as Hastings, London, Kendall and Norwich, along with jaunts to Utrecht to promote the medium of printing.
“I’m not sure why printing is so important to me. I guess what is important is that it’s a way to promote my own interests. I love print, I love the work that goes into it and the energy it can give to a piece. But really it’s a means to an end. It’s how I like to show the images that dance around in my head…”
For more information or to book the wagon, and of course to shop, visit Aidan’s site. Probably Prints is particularly excited about an exhibition Aidan has been involved in which is coming to Brighton in 2017, based on the He-Man children’s TV series, which was previously exhibited at the Colours May Vary bookshop in Leeds. Watch this space.